For years we considered RPC a “rendering” tool, designed to help create photorealistic imagery quickly and easily. Photorealism was at the core of our DNA. How deep? The “P” in RPC stands for “Photorealistic” (RPC = Rich Photorealistic Content)! Our ongoing observations of how imagery is created has led us to a broader definition of where and how our products are (or could be) used. Many more people are creating “Presentations” as opposed to “Renderings”. What’s the difference? I think it has less to do with the technical definition than it does the workflow. In the early days of design visualization someone created a 3D model and then created “renderings” in specialized software like 3dsMax where materials and lighting were painstakingly added to produce an image. The workflow looked something like 2D Cad > 3D Model > Materials > Lighting > Rendering where multiple specialists generally assumed roles along that process to produce visuals and the person creating the design was generally not the person creating the renderings.
Rendering vs Presentation
Nov 14, 2013 10:25:10 AM / by Admin posted in Innovations + Observations