Taming The Content Beast

with_the_lions_1Content is an insatiable beast. Demands are ever changing. As with most things, what worked yesterday is replaced by something that provides more value today.

At ArchVision we think of content in terms of flow, not something that’s static. While we continue to add new RPCs to your subscription plan we realize it is never enough. Though we try, it’s an impossible task to satisfy the thousands of unique needs of our customers across the globe.

Make

In order to best service and satisfy those varied needs we began investing in opening up the RPC Platform to encourage others to participate. We’ve always encouraged support for RPC content in the leading applications. The success of RPC begins and ends with broad support in what we call the “host” applications; the software you find critical to your daily workflow. Today you can use RPC content in 3ds Max, Autocad, Revit, Microstation, Rhino, FormZ, Modo, Photoshop and with the leading rendering solutions like V-Ray and Accurender. There’s rumor something might be in the works for SketchUp as well. Check out labs.archvision.com for more info.

Support for RPC in the host apps doesn’t quell the content appetite. We had to open RPC to anyone who wanted to take advantage of the tightly integrated workflow. We started this process several years ago by moving to a subscription business model. This allowed us to truly think of RPC content as a never ending flow available to subscribers and to look for others who may have content that could be delivered most effectively via RPC.

Last year we released a new and improved RPC Creator tool integrated with the ArchVision Dashboard. RPC Creator lets anyone drag and drop a PNG or TIFF formatted image onto Dashboard and instantly create an RPC. That ease of creating RPCs has brought thousands of new RPCs into existence over the past year.

As part of this initiative we were pleased to announce our first RPC Publishing partner, 3dRender, and the availability of their popular Pro-Viz People textures in the RPC format. We’ll be announcing additional partners in the coming months.

So now that we’ve got you making RPCs what’s the next logical step?

Share

Stash!We believe many of you will be willing to share the RPCs you’ve been making with the new RPC Creator tool. If every matted PNG or TIFF image could be converted to RPC it’s more likely you’ll be able to find just the right content to satisfy your needs.

So we’ve started an experiment we call Stash!. Stash! is a repository of RPCs you’ve created and offered to share with the community of RPC users around the world. It’s not fancy (yet) but gets the job done. All you need to do is hit the “Submit to Stash!” button and upload your Custom RPC. We’ll test the RPC and post your submission to Stash! to share with everyone.

If you haven’t visited Stash! you should check out some of the content your colleagues have contributed and add them to your collection. Better yet, if you’ve made something you think others would enjoy make your own contribution to Stash!

Randall

Pro-Viz Texture Collections Now Available in ArchVision RPC Format

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ArchVision (Lexington, Kentucky USA) and 3dRender (Sheffield, UK) are pleased to announce a new partnership.  Effective immediately 3dRender’s Pro-Viz People collections now include RPC versions of the content.   The Pro-Viz People collections make available 500 high quality people textures as PNG, JPEG and now RPC, perfect for enhancing architectural renderings.

As RPC, users will experience a much simplified workflow in Revit, 3ds Max, Autocad, Microstation, FormZ, Rhino, Modo and Photoshop.  RPC enables one-click placement and drag & drop into select applications simplifying the workflow by removing the tedious process of creating native geometry and materials traditionally needed to get PNG & JPEG formatted textures into 3d models.

“We’re excited to partner with 3dRender on this new initiative to make the world’s best architectural entourage available as RPCs” said Randall Stevens, CEO of ArchVision.  “Having Pro-Viz People textures in the RPC file format will be a welcomed addition for thousands of RPC customers around the world.”provizcomplete500

The RPC platform not only enables dramatically simplified workflows for placing and managing architectural entourage in 3d models but also provides search & tagging of content inside ArchVision Dashboard, mass editing and placement tools, cloud rendering support and new non-photorealistic stylization of content inside Autodesk Revit via Entourage Workshop. The Pro-Viz RPCs will appear, pre-tagged, within ArchVision Dashboard for ease of organization and search.

“Publishing our extensive architectural texture collections as RPC makes our customers investment more valuable.  Features such as ArchVision’s new Entourage Workshop for Revit bring an entirely new capability to our collections” said Tim Barrett, Owner at 3dRender Ltd.

Use of the RPC platform requires a separate license available at archvision.com.  The Pro-Viz collections including the new RPC format are available for purchase at 3dRender.co.uk and at archvision.com.


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About ArchVision Inc.

ArchVision’s mission is to improve design modeling and visualization with content and content management software solutions. We do that in several ways. Our RPC (Rich Photorealistic Content) technology provides render-friendly, image-based architectural entourage primarily in the form of people, tree & plant, and automobile content to customers around the world. RPC was selected by Autodesk as the default tree & planting solution that ships with Revit.  ArchVision’s Dashboard content management platform provides content organization and search tools for managing vast amounts of design content as well as plug-in and license management.

RPC has become the defacto-standard solution for managing architectural entourage with support for the leading modeling and visualization platforms and solutions including Autodesk Autocad, Autodesk Revit, Autodesk 3ds Max, Bentley Microstation, Robert McNeel & Associates Rhino 3D, The Foundry Modo, Autodessys FormZ, Chaos Group V-Ray, Accurender nXT and Adobe Photoshop.

For additional company or product information or to inquire about the RPC SDK, contact ArchVision at +1 859.252.3118 or email support@archvision.com.

About 3dRender Ltd

3dRender Ltd is the creator and distributor of Pro-Viz(TM) 3D texture and image entourage products, designed specifically for use in high-end architectural visualization.

Our Pro-Viz(TM) products are used by thousands of CG artists worldwide, along with many of the industry’s leading architects and visualization studios, including Foster+Partners, Red-Vertex, Atkins Global, WZMH Architects, VisualWorks, LAUBlab KG (the creators of VRAYforC4D) & many others.

Autodesk 360 Rendering Support Enabled for ArchVision RPCs

ArchVisionDashboard_CloudSupport

LHB Minneapolis Office Renderings Submitted for LEED® CI Platinum

Gathering Space,  LHB, Inc, Minneapolis

Gathering Space, LHB, Inc, Minneapolis

LHB is dedicated to being environmentally responsible, reducing long term operating costs, and improving the quality of life for their clients. This is true even when they are their own clients. LHB is pursuing LEED® CI Platinum certification for their Minneapolis office.

In this project, RPC Content helps communicate the size and the new collaborative environment the Minneapolis LHB offices offer. The design features of the space, such as overhead fabric ductwork and LED lighting, are part of an effort to gain Leadership in Energy and Environment Design (LEED) Platinum designation for commercial interiors from the U.S. Green Building Council.

We always enjoy seeing customer projects and how they utilize RPC Content. In this project, renderings were completed in Revit. ArchVision RPC Content was ‘ghosted’ in Photoshop and then merged into the Revit scene for final output. Project design by Bruce Cornwall, models by Nick Vreeland, and renderings by Daniel Stine.

For tutorials on RPC lighting and techniques, please visit our help site. To see how to place RPC Content into Revit scenes, view our video tutorials. Get started using RPC Content, download ArchVision Dashboard here.

Meeting Spaces Final 03

Meeting Space, LHB, Inc, Minneapolis

LHB ranked as one of the top engineering and architectural firms in the nation by Engineering News-Record (ENR), Architectural Record, and as a 2013 Hot Firm by ZweigWhite.

LHB ranked No. 381, up from No. 463 two years ago, in the ENR Top 500 Design Firms List. In addition, LHB placed No. 249 on Architectural Record’s Top 300 Architecture Firms List, and No. 45 on The Zweig Letter Hot Firm List.

Phone Booth Final 01

Phone Booth, LHB, Inc, Minneapolis

Want to see your firm featured?

Share your project with us. Contact us at dfife@archvision.com

V-Ray 3.0 Launches: Faster Ray Tracing and Rendering Performance

Image Credit: Artwork by FAMA, Courtesy Chaos Group

Image Credit: Artwork by FAMA, Courtesy Chaos Group

V-Ray 3.0 introduces a powerful set of new features and improvements. If you’ve been waiting to upgrade, now is the time to invest in an improved production-focused rendering engine:

Artist-friendly Controls
Designed with new and experienced users in mind, V-Ray 3.0 offers a simplified user interface with fast access to common settings.

Render set up is now faster and easier with V-Ray 3.0’s Quick Settings. Artists can choose from a variety of production presets and fine tune quality with slider controls. And a new V-Ray Toolbar puts all popular V-Ray tools in one place.

Faster Ray Tracing and Rendering Performance
Optimizations to V-Ray’s ray tracing core make rendering in V-Ray 3.0 significantly faster. Depending on scene complexity beta users are reporting speed increases up to 5X.

Faster Feedback
Using a powerful path-tracing engine, V-Ray 3.0’s new Progressive Image Sampler delivers instant feedback to artists and makes look development faster and more intuitive.

An improved V-Ray Frame Buffer adds Lens Effects and advanced color corrections for Contrast, HSL, and Color Balance.

Production-Focused Tools
New tools designed to give artists more control and flexibility include Max Ray Intensity, Probabilistic Light Sampling, Reflection/Refraction Trace Sets, and Render Mask to specify exact render regions with an object selection or image mask.

Open Source Workflows
Support for open source tools and formats include Alembic 1.5, Deep Images and OpenEXR 2.0, programmable OSL shaders, and advanced color management with OpenColorIO.

V-Ray 3.0 also introduces new licensing and pricing policy:

Here are the highlights:

• Universal render nodes to be used across multiple 3D platforms (V-Ray 3.0 for 3ds Max and Maya will be the first tools to support the universal render nodes).

• Workstation Licenses to reduce the cost for an individual user license.

Purchase Options
Workstation and Bundle Licenses available here.

Have more questions?
We can provide quotes to you for your studio, assist with set-up planning and help you determine what will best meet your needs. Contact us at support@archvision.com or call us Monday – Friday, 9am-5pm ET, +1 859.252.3118 ext 117.

Add a License Promotion to Celebrate the New Year

ArchVision

Thanks for helping make 2013 a great year! It has certainly been a busy one. We’re excited about all of the new projects in the works for 2014. We couldn’t have done it without you. To say thank you and help boost your license pool ArchVision is offering a special promotion to add additional licenses and save.

Use the following promotion codes at archvision.com checkout to add an ArchVision Software License.

ADDAUSER to add a user license for $149

ADDAFLOAT to add a floating license for $299

Limited time offer valid through January 10th. License renews at regular price.

Learn How to Render RPCs in Autodesk 360 RaaS

Join us tomorrow December 12, 2013, 2:00 pm EST for a live webinar – Rendering RPCs in RaaS. We’ll show just how easy it is! View it here: http://archvision.com/live #A360 #AU2013 topics.

ArchVIsion December Webinars

Live Webinar Tomorrow: Discover What’s New with ArchVision RPC and Revit

Live Webinar 11-20-2013

The Wait is Over! Autodesk 360 Cloud-based Rendering for RPC Content is Available.

cloud2Since the release of Autodesk 360 Cloud-based Rendering, the demand to render RPC Content in the cloud has been constant. Initially, only the in-application RPC entourage rendered in the cloud. After much collaboration between ArchVision and Autodesk, RPC rendering support is now available for all ArchVision Dashboard RPC Content objects. Please keep in mind that this is early in the release cycle; user feedback is critical. Let us know how your experience goes!

How do I enable support?
To enable support for rendering RPCs in Autodesk 360 download the Autodesk Revit 2014 Update Release 2 from the Autodesk Revit Services & Support page.

How do I place RPC Content into my Revit Project?
To take advantage of this feature simply Drag & Drop RPC objects from ArchVision Dashboard into your Revit project and then click on Render in Cloud under View. For instructions on using RPCs in Revit, please click here.

Which RPC Content is supported?
Every RPC that is featured in ArchVision Dashboard will render. Custom created RPC Content support is coming soon! ArchVision Dashboard provides the platform for a series of new features, including RPC Drag & Drop into Revit and will also enable support for RPC Custom Content in the future. We are seeking beta testers now. Email us at support@archvision.com for more information.

Things to Know
To ensure correct rendering results, please use a camera view. At present, orthographic views are presenting unpredictable results. This is a known issue and is being addressed. Some users are reporting ‘Unknown Errors’ with job submissions. This is also being investigated. If you experience other issues, please report them to Autodesk 360 and to our support@archvision.com channel.

Watch for updates here at blog.archvision.com.

Dashboard… ArchVision’s 3rd Epoch

Hard to believe but RPC recently celebrated it’s 15th birthday!  The original 3D Studio RPC plug-in and a whopping 32 pieces of RPC content were introduced to the world at the AEC Systems tradeshow [Booth 631] in Chicago in June of 1998.  The “ArchSoft RealPeople Plug-in” with Casual People Vol 1 was $399.  Business People Vol 1 was another $199.  How things have changed!

Over the years ArchVision’s RPC products moved beyond a relatively simple 3D Studio plug-in and a handful of content libraries to plug-in or native RPC support for over a dozen design/rendering platforms, several thousand RPCs produced by ArchVision and tens of thousands of custom RPCs created by our users.  In hindsight I can break the past 15 years into two major epochs.  The first was one of easing RPC integration with our partner’s software products and continued growth and supply of RPC content.  By 2005 ArchVision had produced and released over 100 content collections and supporting over a dozen rendering applications including most industry standard Autodesk, Bentley and Adobe products.  A customer purchasing all of our products would find a sticker shock of nearly $30,000 at checkout!

Beginning in 2005 we began making major investments in our back-end infrastructure; setting the stage to move to a subscription-based licensing model.  January 2007 brought the start of RPCs second epoch, RPC All Access.  RPC All Access took what was previously $30,000 of software and made it all available for $499 per year!  A huge value proposition for our customers and a dramatic change in how we thought about our products and business model.

DashboardThe launch and iterative release of our Dashboard product over the past couple of years is ushering in our latest epoch in delivering relevant design visualization and content management solutions.  Our goal is to remain current with changes in our customers evolving production environments and continue to provide value.  We have found ourselves serving not only full-time visualization artists using products like 3ds Max but also many architects creating visuals directly inside products like Revit.  We see this as a challenge to move beyond “Rendering” to that of helping create “Presentations”.  We’re excited about ArchVision Dashboard as it is setting the stage for a bevy of new features and services to help in this transition.  Following is a rundown of the latest RPC features enabled by Dashboard and a sneak peek at features we have in the pipeline.

Drag & Drop

Support for RPC with Revit goes all the way back to Revit 3, prior to Autodesk’s acquisition of the platform.  Most recently, Autodesk chose RPC as the native tree/plant solution for Revit.  Revit users will find a good selection of tree and plants shipping with the product.  Getting additional RPCs outside of what shipped with the product was another matter.   As I’m sure many of you are painfully aware, getting an RPC from All Access into Revit was over 20 steps!  We found that unacceptable and went to work on making that a one-step process from Dashboard.  Now users can drag & drop any RPC from Dashboard directly into their Revit (2013 and above) model.  You can also Drag & Drop directly into 3ds Max and Autocad from Dashboard.

Channels

Dashboard_ChannelsOne of the primary goals of Dashboard is to provide improved ways to organize and search your content.  Channels are one of our first organizing tools.  We think of Channels as the first order of organization designed for visual browsing.  Clicking on a Channel within Dashboard filters specific content that has been tagged to that channel.  Dashboard supports what is called a “many-to-many” relationship between content and Channels.  For example, you may find the same Oak Tree RPC in the Trees Channel as well as the Revit Channel.  Channels represent different ways of organizing all of your content into logical groupings.  A future update of Dashboard will allow you to create your own Channels and organize content in new ways.

Search

Search is one of the easiest ways to find content.  In order for search to be effective the content being searched must carry the appropriate “tags” or “metadata” relevant to that piece of content.  With Dashboard we’ve made all content search-able by their tags.

Beacon

updates_1A great feature of Dashboard is the ability to monitor the applications you have installed that support RPC and help you keep RPC Plug-ins and related software installed and up-to-date.  We call the service that enables this feature “Beacon”.  Beacon keeps track of the current versions of software that are available and alerts you within Dashboard of any updates that are available. One click within Dashboard is all it takes to keep plug-ins up-to-date.

User-based Licensing-in-the-Cloud

Over the past year we’ve been working to move from a machine-based licensing model to a user-based licensing-in-the-cloud model.  There are several reasons for this move.  First, it fits better with the way our customers use our products.  They aren’t always working from one machine, sometimes moving between offices and from work to home.  With Dashboard you can log in from anywhere automatically retrieving your license.  This move to cloud-based licensing is also necessary for us to play well with the next generation of our partner’s products and services such as Autodesk RaaS.

Enterprise Deployment

We’re listening!  Many customers have dozens or even hundreds of users within their organization and admittedly, we haven’t made it very easy to deploy our solutions across an enterprise.  We’re working to change that.  Watch for a new “headless” Dashboard release for servers and easily deployable MSIs before year’s end.  We’re also building a new Admin panel inside of Dashboard where you’ll be able to see and manage licenses and content across your organization.  After that we plan to tackle centralized path management.  See, I said we’re listening!

RaaS (Rendering as a Service)

Autodesk launched it’s first labs experiment called Neon for rendering Revit models as a cloud service in 2010.  After native support for RPC was introduced in Revit and the RaaS service became official last year, our respective teams went to work on making sure all RPC Content will render in the service.  We’re about there!  Watch for full RPC-RaaS support beyond the native content that ships with Revit soon.

RPC Creator

We’ve had RPC Creator tools available for most of the 15 year history of RPC and you’ve created thousands of your own custom RPCs!  Soon you’ll be able to drop any 32-bit PNG, TIF or TGA image onto Dashboard and convert it to RPC!  This will allow you to take all of your commercial entourage libraries like those from Imagecels or Dosch Design or your own custom collection and convert them to RPC.  As RPC they become infinitely easier to use in any RPC-enabled application such as Revit or 3ds Max.  Dashboard will even automatically generate the preview images and icons for the RPC.  All you have to do is give the RPC a name and specify it’s real-world height.  No more building geometry, creating materials, adding textures, making objects ‘look-at’ cameras, blah, blah blah.  Just drag & drop and RPC takes care of the rest!

Entourage Workshop

Entourage silhouetting within Revit… that’s all we’ll say for now!

Randall Stevens

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