For years we considered RPC a “rendering” tool, designed to help create photorealistic imagery quickly and easily. Photorealism was at the core of our DNA. How deep? The “P” in RPC stands for “Photorealistic” (RPC = Rich Photorealistic Content)! Our ongoing observations of how imagery is created has led us to a broader definition of where and how our products are (or could be) used. Many more people are creating “Presentations” as opposed to “Renderings”. What’s the difference? I think it has less to do with the technical definition than it does the workflow. In the early days of design visualization someone created a 3D model and then created “renderings” in specialized software like 3dsMax where materials and lighting were painstakingly added to produce an image. The workflow looked something like 2D Cad > 3D Model > Materials > Lighting > Rendering where multiple specialists generally assumed roles along that process to produce visuals and the person creating the design was generally not the person creating the renderings.