ArchVision Heads to the Revit Technology Conference 2014 in Chicago, IL

rtc2014na_venue_00 (1)

One of the best conferences for BIM and Revit users, the Revit Technology Conference offers users and managers the opportunity to explore new and emerging technologies in the industry.

Industry leading speakers, consultants and trainers will be on hand to work with attendees to share best practices, teach new methodologies, and share tips and tricks. Stay current with the latest happenings at the conference, follow #rtcna2014 on Twitter.

Some of our favorite speakers and users will be on hand to share their firm’s BIM and Revit success stories:

Marcello Sgambelluri, one of last year’s top rated speaker will dig into Dynamo for Revit.

Paul Aubin, the well known author will be presenting topics that served partly as inspiration for his recent Renaissance Revit book.

Aaron Maller. @Twiceroadsfool. Revitforum.org. One the industry’s most well respected bloggers.

Jeffery Pinheiro (aka “The Revit Kid” Blog) is going to walk us through going from Revit to Max to Vray.

What about ArchVision?
ArchVision’s team will demonstrate some new features while there, including the latest version of Viewport. This version of Viewport offers real time previews for RPCs and the ability to drag & drop rendered views directly into any application that supports alpha masked images. No RPC Plug-in is needed. We’re excited to show it off!

It’s a great line up!

LHB Minneapolis Office Renderings Submitted for LEED® CI Platinum

Gathering Space,  LHB, Inc, Minneapolis

Gathering Space, LHB, Inc, Minneapolis

LHB is dedicated to being environmentally responsible, reducing long term operating costs, and improving the quality of life for their clients. This is true even when they are their own clients. LHB is pursuing LEED® CI Platinum certification for their Minneapolis office.

In this project, RPC Content helps communicate the size and the new collaborative environment the Minneapolis LHB offices offer. The design features of the space, such as overhead fabric ductwork and LED lighting, are part of an effort to gain Leadership in Energy and Environment Design (LEED) Platinum designation for commercial interiors from the U.S. Green Building Council.

We always enjoy seeing customer projects and how they utilize RPC Content. In this project, renderings were completed in Revit. ArchVision RPC Content was ‘ghosted’ in Photoshop and then merged into the Revit scene for final output. Project design by Bruce Cornwall, models by Nick Vreeland, and renderings by Daniel Stine.

For tutorials on RPC lighting and techniques, please visit our help site. To see how to place RPC Content into Revit scenes, view our video tutorials. Get started using RPC Content, download ArchVision Dashboard here.

Meeting Spaces Final 03

Meeting Space, LHB, Inc, Minneapolis

LHB ranked as one of the top engineering and architectural firms in the nation by Engineering News-Record (ENR), Architectural Record, and as a 2013 Hot Firm by ZweigWhite.

LHB ranked No. 381, up from No. 463 two years ago, in the ENR Top 500 Design Firms List. In addition, LHB placed No. 249 on Architectural Record’s Top 300 Architecture Firms List, and No. 45 on The Zweig Letter Hot Firm List.

Phone Booth Final 01

Phone Booth, LHB, Inc, Minneapolis

Want to see your firm featured?

Share your project with us. Contact us at dfife@archvision.com

Rendering vs Presentation

Images courtesy of Steven Shell (http://scshell.wordpress.com/)

For years we considered RPC a “rendering” tool, designed to help create photorealistic imagery quickly and easily.  Photorealism was at the core of our DNA.  How deep? The “P” in RPC stands for “Photorealistic” (RPC = Rich Photorealistic Content)! Our ongoing observations of how imagery is created has led us to a broader definition of where and how our products are (or could be) used.  Many more people are creating “Presentations” as opposed to “Renderings”.  What’s the difference?  I think it has less to do with the technical definition than it does the workflow.  In the early days of design visualization someone created a 3D model and then created “renderings” in specialized software like 3dsMax where materials and lighting were painstakingly added to produce an image.  The workflow looked something like 2D Cad > 3D Model > Materials > Lighting > Rendering  where multiple specialists generally assumed roles along that process to produce visuals and the person creating the design was generally not the person creating the renderings.

I’ll claim the traditional world of design visualization changed when Sketchup was introduced.  Sketchup wasn’t about rendering, it was about modeling and for the first time (Another claim… the magic was the the push/pull feature – http://www.google.com/patents/US6628279) 3d modeling became accessible to every designer no matter the level of cad/graphics proficiency.  I can remember being at various tradeshows when Sketchup was first introduced and witnessing older architects (who had largely skipped CAD) almost giddy with excitement because they now had a tool that wasn’t intimidating or downright scary to use.  That’s software magic and anyone who was around Brad Schell and the @Last Software team in those early days knows exactly what I’m talking about.  I know for ArchVision it was a bit of a paradigm challenge as we worked to understand how RPC could and should play in this new world of design “modeling”.  There wasn’t a traditional “rendering” process to interface with.  We punted on trying to make RPC function directly inside Sketchup, recognizing the technical advantage of RPC at the time was in the “rendering” pipeline and not in this new world that was a hybrid of both modeling and visualization.  With the ongoing success of Revit we’ve changed our tune.  What we now think of as “Presentation” is here to stay and we believe will continue to be the dominant form of design visualization in the future.

I need to give credit to my friend Steven Shell, who I met at the RTC Conference (http://www.rtcevents.com) this past summer, for pushing me to think about this a bit more.  Steven does some incredible “presentation” and rendering work natively within Revit.  You should check out his website (http://www.scshell.com/) and blog (http://scshell.wordpress.com/) to see some of his work.  Steven is also a great teacher so if you get a chance to sit in on one of his classes don’t miss it!  He’ll be passing on some of his wisdom at Autodesk University later this month – https://events.au.autodesk.com/connect/speakerDetail.ww?PERSON_ID=31B2FC96BD614DDB34740336273DBBC2.  Steven is an architect who uses Revit to create great communication tools to share with his clients.  No external renderer, no Photoshop.  Pure presentation techniques from within Revit.

What used to be a multi-step (and often multi-disciplined) approach to creating visualizations of a design are now emanating from a single-step process; building a model.  All of the tools, previously part of a linear production line process for producing a rendering, are now “built-in” and the visuals are quickly becoming a byproduct of the modeling process.  This is leading ArchVision to look for opportunities to extend RPC to accommodate these new workflows.  Watch for new enhancements to the way RPC works in Revit in the coming months.  We’re adding the ability to display silhouetted views of RPCs within Revit as an alternative to the default photorealistic views.  Next up will be the ability to assign and manage varying geometric representations of content.  All of these enhancements acknowledge that design visualization is evolving and becoming more accessible.  Great news for the design industry!

Dashboard… ArchVision’s 3rd Epoch

Hard to believe but RPC recently celebrated it’s 15th birthday!  The original 3D Studio RPC plug-in and a whopping 32 pieces of RPC content were introduced to the world at the AEC Systems tradeshow [Booth 631] in Chicago in June of 1998.  The “ArchSoft RealPeople Plug-in” with Casual People Vol 1 was $399.  Business People Vol 1 was another $199.  How things have changed!

Over the years ArchVision’s RPC products moved beyond a relatively simple 3D Studio plug-in and a handful of content libraries to plug-in or native RPC support for over a dozen design/rendering platforms, several thousand RPCs produced by ArchVision and tens of thousands of custom RPCs created by our users.  In hindsight I can break the past 15 years into two major epochs.  The first was one of easing RPC integration with our partner’s software products and continued growth and supply of RPC content.  By 2005 ArchVision had produced and released over 100 content collections and supporting over a dozen rendering applications including most industry standard Autodesk, Bentley and Adobe products.  A customer purchasing all of our products would find a sticker shock of nearly $30,000 at checkout!

Beginning in 2005 we began making major investments in our back-end infrastructure; setting the stage to move to a subscription-based licensing model.  January 2007 brought the start of RPCs second epoch, RPC All Access.  RPC All Access took what was previously $30,000 of software and made it all available for $499 per year!  A huge value proposition for our customers and a dramatic change in how we thought about our products and business model.

DashboardThe launch and iterative release of our Dashboard product over the past couple of years is ushering in our latest epoch in delivering relevant design visualization and content management solutions.  Our goal is to remain current with changes in our customers evolving production environments and continue to provide value.  We have found ourselves serving not only full-time visualization artists using products like 3ds Max but also many architects creating visuals directly inside products like Revit.  We see this as a challenge to move beyond “Rendering” to that of helping create “Presentations”.  We’re excited about ArchVision Dashboard as it is setting the stage for a bevy of new features and services to help in this transition.  Following is a rundown of the latest RPC features enabled by Dashboard and a sneak peek at features we have in the pipeline.

Drag & Drop

Support for RPC with Revit goes all the way back to Revit 3, prior to Autodesk’s acquisition of the platform.  Most recently, Autodesk chose RPC as the native tree/plant solution for Revit.  Revit users will find a good selection of tree and plants shipping with the product.  Getting additional RPCs outside of what shipped with the product was another matter.   As I’m sure many of you are painfully aware, getting an RPC from All Access into Revit was over 20 steps!  We found that unacceptable and went to work on making that a one-step process from Dashboard.  Now users can drag & drop any RPC from Dashboard directly into their Revit (2013 and above) model.  You can also Drag & Drop directly into 3ds Max and Autocad from Dashboard.

Channels

Dashboard_ChannelsOne of the primary goals of Dashboard is to provide improved ways to organize and search your content.  Channels are one of our first organizing tools.  We think of Channels as the first order of organization designed for visual browsing.  Clicking on a Channel within Dashboard filters specific content that has been tagged to that channel.  Dashboard supports what is called a “many-to-many” relationship between content and Channels.  For example, you may find the same Oak Tree RPC in the Trees Channel as well as the Revit Channel.  Channels represent different ways of organizing all of your content into logical groupings.  A future update of Dashboard will allow you to create your own Channels and organize content in new ways.

Search

Search is one of the easiest ways to find content.  In order for search to be effective the content being searched must carry the appropriate “tags” or “metadata” relevant to that piece of content.  With Dashboard we’ve made all content search-able by their tags.

Beacon

updates_1A great feature of Dashboard is the ability to monitor the applications you have installed that support RPC and help you keep RPC Plug-ins and related software installed and up-to-date.  We call the service that enables this feature “Beacon”.  Beacon keeps track of the current versions of software that are available and alerts you within Dashboard of any updates that are available. One click within Dashboard is all it takes to keep plug-ins up-to-date.

User-based Licensing-in-the-Cloud

Over the past year we’ve been working to move from a machine-based licensing model to a user-based licensing-in-the-cloud model.  There are several reasons for this move.  First, it fits better with the way our customers use our products.  They aren’t always working from one machine, sometimes moving between offices and from work to home.  With Dashboard you can log in from anywhere automatically retrieving your license.  This move to cloud-based licensing is also necessary for us to play well with the next generation of our partner’s products and services such as Autodesk RaaS.

Enterprise Deployment

We’re listening!  Many customers have dozens or even hundreds of users within their organization and admittedly, we haven’t made it very easy to deploy our solutions across an enterprise.  We’re working to change that.  Watch for a new “headless” Dashboard release for servers and easily deployable MSIs before year’s end.  We’re also building a new Admin panel inside of Dashboard where you’ll be able to see and manage licenses and content across your organization.  After that we plan to tackle centralized path management.  See, I said we’re listening!

RaaS (Rendering as a Service)

Autodesk launched it’s first labs experiment called Neon for rendering Revit models as a cloud service in 2010.  After native support for RPC was introduced in Revit and the RaaS service became official last year, our respective teams went to work on making sure all RPC Content will render in the service.  We’re about there!  Watch for full RPC-RaaS support beyond the native content that ships with Revit soon.

RPC Creator

We’ve had RPC Creator tools available for most of the 15 year history of RPC and you’ve created thousands of your own custom RPCs!  Soon you’ll be able to drop any 32-bit PNG, TIF or TGA image onto Dashboard and convert it to RPC!  This will allow you to take all of your commercial entourage libraries like those from Imagecels or Dosch Design or your own custom collection and convert them to RPC.  As RPC they become infinitely easier to use in any RPC-enabled application such as Revit or 3ds Max.  Dashboard will even automatically generate the preview images and icons for the RPC.  All you have to do is give the RPC a name and specify it’s real-world height.  No more building geometry, creating materials, adding textures, making objects ‘look-at’ cameras, blah, blah blah.  Just drag & drop and RPC takes care of the rest!

Entourage Workshop

Entourage silhouetting within Revit… that’s all we’ll say for now!

Randall Stevens

Project Alpha: Green Building Doha, Qatar Leverages RPC Content in Animation

Project Alpha is an approximated 160,000 square meter development surrounded by 11 hectares of landscaping. It is comprised of a resort hotel, multi-residential condos, business center, commercial shops, museum, university, and exposition centers. Project Alpha promises to be one of the most advanced high rise development of its kind in the world.

Submitted into a global competition for consideration by the Kingdom of Qatar, Project Alpha was selected as a to-be-built project in Doha, Qatar. CIVE, XV Studio (Xavier Vilalta i Sabartés) and fco3d collaborated on this project.

ArchVision RPC Content user, Francisco J Penaloza, fco3d , produced the models, renderings and video animation. Francisco shared the video submission with us recently to discuss his use of RPC Content within the presentation. Thanks for sharing this project with us Francisco!

Revit 2013 to 3ds Max 2013 Interoperability for RPC Content Update

FBX

Autodesk 3ds Max 2013 released a patch to enable Revit 2013 to 3ds Max 2013 RPC Content support. The patch does require the user to install some updates. To enable interoperability, please follow the following steps:

1) Download the FBX Plug-in Update.
http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=10775855

2) Download the 3ds Max 2013 product update.
Original Link: http://usa.autodesk.com/adsk/servlet/ps/dl/index?siteID=123112&id=2334435&linkID=9241178
Updated Link:
http://usa.autodesk.com/adsk/servlet/pc/item?siteID=123112&id=10775920

Once both updates have been applied, simply Export from Revit as an FBX file and then Import into 3ds Max and all RPCs included should be present and render correctly.

Top 30 airport in the world renovation renderings feature ArchVision RPC Content.

Over seven million people travel through Cincinnati International Airport (CVG) each year. As one of the busiest airports in the world, Cincinnati plans to update the ticketing, tunnel and passenger / gate areas. A few renderings are shown below which demonstrate the value of RPC Content use in scenes. For detailed information on planned updates and to view additional renderings visit the official CVG airport website.

Rendering of new ticketing area Cincinnati International Airport (CVG); image credit cvgairport.com

Rendering of updated passenger areas Cincinnati International Airport (CVG); image credit cvgairport.com

10 Years of V-Ray: A Decade of Rendering Innovation

The rapidly evolving Design Visualization community has seen many advancements in technology over the past 10 years. Today renderings are produced with more realism and detail than ever before. Chaos Group, the makers of the V-Ray render engine, have played a key role in that. Their plug-ins have pushed the boundaries of photo-realism in rendering and set new heights for rendering excellence.

V-Ray has transcended Architectural rendering and found it’s way into nearly every aspect of Design Visualization. From video games, to product design and major motion pictures, if it looks incredible, chances are it was made with V-Ray technology. This month we celebrate 10 years of V-Ray and pay tribute to Chaos Group who’s contributions have changed how the world renders.

ArchVision is a proud reseller of V-Ray products. Learn more about these exceptional tools here:
http://www.archvision.com/products/vray

Architecture and Design: Reasons to Attend AIA National Convention 2012

RPC Content features in AIA National Convention 2012 Banner.

ArchVision attends and participates in a series of conferences and events each year. These events allows us to showcase the ease of use of RPC Content and more important, meet with customers and partners to discuss upcoming ArchVision technology and features. Events and expos such as these allow you to see, touch, and feel new product and demo new technologies. Invaluable is the face time you have with colleagues, customers and partners. And for many, the continuing education credit hours are of key importance.

This year’s convention will be held in Washington, DC. (Exploring the city at night to photograph the monuments and buildings lit at night is a treat for anyone who appreciates design).

We encourage you to explore the schedule and available classes offered at AIA National Convention 2012.

The banner shown above touts the AIA National Convention 2012 theme: ‘the future of the practice of architecture.’ The 2012 Convention looks to be inspiring and we are very pleased to see the use of RPC Content featured in this context.

Happy Holidays from ArchVision

We wish you the very best of holidays.


On behalf of ArchVision, we wish you and your family Happy Holidays and a Prosperous New Year! 2011 was a milestone for ArchVision as we celebrated our 20th year in the industry. Thank you for your support over the years. We look to the coming year with much excitement.

Download your very own 2.5D Moving Santa Claus RPC FREE here:

Santa.zip (6.7MB)

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