Kroger Co. rendering includes RPC Content to communicate re-design.

With over $90 Billion in sales and nearly 2500 supermarkets throughout the USA, The Kroger Company, is one of the largest grocer retailers in the country. Like countless other retailers with brick and mortar locations, the need to expand, re-design and re-brand is ongoing. The process often entails community meetings, developer meetings, zoning commissions and the like. Providing stakeholders renderings of buildings is standard fare in the design process. Renderings provide a visual representation of a proposed design and they can offer context to neighborhood, traffic patterns, building orientation, new walking paths, parking facilities and more.

The Kroger on Euclid Ave in Lexington, KY, is a great example how to leverage RPC Content (People and Cars) in a scene to provide context. This particular facility is going from 38,000 square feet to 65,000 square feet.

Kroger rendering, Euclid Ave, Lexington, KY.  Image courtesy The Kroger Co.

Kroger rendering, Euclid Ave, Lexington, KY. Image courtesy The Kroger Co.

About ArchVision, Inc
Welcome. ArchVision is the creator of RPC ("Rich Photorealistic Content") People, Trees, Automobiles and Objects and tools to place, edit, create and manage RPC Content in over 16 industry applications. Our blog shares points of view and insights about the things that inspire and drive us. Our contributors - - employees, owners, partners and customers - - have a diverse range of interests and backgrounds. They work hard, play hard and are here to share their experiences, thoughts and ideas with you!

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