Kroger Co. rendering includes RPC Content to communicate re-design.

With over $90 Billion in sales and nearly 2500 supermarkets throughout the USA, The Kroger Company, is one of the largest grocer retailers in the country. Like countless other retailers with brick and mortar locations, the need to expand, re-design and re-brand is ongoing. The process often entails community meetings, developer meetings, zoning commissions and the like. Providing stakeholders renderings of buildings is standard fare in the design process. Renderings provide a visual representation of a proposed design and they can offer context to neighborhood, traffic patterns, building orientation, new walking paths, parking facilities and more.

The Kroger on Euclid Ave in Lexington, KY, is a great example how to leverage RPC Content (People and Cars) in a scene to provide context. This particular facility is going from 38,000 square feet to 65,000 square feet.

Kroger rendering, Euclid Ave, Lexington, KY. Image courtesy The Kroger Co.